史蒂夫 is 可用 租用
雇佣 史蒂夫史蒂夫·德·朗
验证专家 in 市场营销
市场营销专家
位置
圣地亚哥，美国
至今成员总数
2022年2月24日
史蒂夫 is a seasoned marketer with over 10 years of experience. He has a proven track record in developing and executing successful marketing programs. Whether it's creating lead gen campaigns using pay-per-click (PPC) advertising on Google or Facebook, building 销售 funnels that automatically segment leads, or working as a product marketing manager doing deep competitor research and building a go-to-market strategy, 他有能力完成这项工作.
项目的亮点
房地产创业公司
Led the product design of a real estate application intended to help investors identify untapped opportunities.
专业知识
工作经验
产品营销经理
2021 - 2022
Ziff Davis Martech Group(通过Toptal)
- Collaborated with the product manager and marketing manager to create a go-to-market strategy for a SaaS product relaunch in the email marketing space, utilizing email autoresponders (就像 ManyChat) to engage and nurture leads.
- Performed SWOT analysis and developed deep competitor research matrices for multiple products that will inform both marketing and product development projects going forward.
- Built a feature prioritization matrix that I used to make suggested revisions to the product roadmap, 都被采纳了, 将上市时间缩短了几个月.
产品营销经理(自由职业者)
2020 - 2021
回火
- Worked for a venture-backed B2B SaaS company in the cybersecurity space. Took their paid search results from two leads in September to over 50 per month in November and December, providing their 销售 team with much-needed opportunities.
- Built the landing pages and Adwords campaigns that generated over 300 leads through February for a new free trial offering launched in January.
- Audited the existing Google Analytics and Google Tag Manager implementations and made adjustments that allowed Google Adwords to properly optimize ad campaigns, resulting in significantly higher conversion rates and more leads.
- Drove marketing automation using platforms 就像 HubSpot, ClickFunnels, ActiveCampaign, 只有, Pardot, 和销售团队. Purchased a course to proactively learn other platforms such as Keap.
产品经理
2019 - 2020
欧博体育app下载公司(通过Toptal)
- Assisted a management consulting firm with 销售 funnel analytics, 活动绩效分析, 领导归因, 以及漏斗优化.
- Solved a 领导归因 problem caused by a Google Data Studio data blend issue, allowing full-funnel attribution and resulting in a clearer understanding of which campaigns were most successful.
- Created and updated dashboards in Google Data Studio after solving the critical 领导归因 issue using Google Analytics, Salesforce, and Pardot so the team could easily review campaign performance.
Product Management and 市场营销 Consultant | Owner
2011 - 2019
RealtyKick公司.
- 使用GlideApps构建一个简单的CRM, Zapier, and Google Sheets for Facebook的广告 clients to use on their phones to click-to-call or click-to-text, 导致更高的速度导致.
- 生成/ 2,000 leads at approximately $15 each for a venture-backed B2B enterprise IT SaaS startup, 使用Facebook广告, 微软的广告, 以及我创建的登陆页面.
- Designed and implemented a PPC marketing campaign report using Swydo, allowing clients to compare campaign performance across Linkedin, 谷歌AdWords, and Facebook and make data-driven decisions regarding scaling the best-performing campaigns.
- Performed extensive competitor research for a stealth real estate proptech startup to identify potential MVPs. Created all application input and output wireframes that integrated the founders' novel solutions with industry-standard features.
- Participated in meetings with real estate data providers, including evaluating the offerings to determine the best combination of price and features, and then designed database update logic flows to integrate data from government and private sources.
- 研究ed the market for template-driven websites for real estate agents, 包括评估MLS IDX平台, 搜索引擎优化方案, 和crm. The primary reason consumers visit a real estate agent's website was that validation was not addressed.
- Designed a novel solution and created a clickable mockup to solve the problem of getting to know, 就像, 在上网的时候信任别人.
- Earned meetings with several investors through the clever use of social media, including one with a well-known Los Angeles-based venture capitalist.
- Acquired significant knowledge of Lean Startup principles during this startup journey, including real estate marketing and 数字营销. Spent considerable time learning to build 销售 funnels, particularly using FB as a paid traffic source.
- Set up inside 销售 agent (ISA) services that handled inbound and outbound cold calling for real estate-related services, 比如抵押贷款.
创始人兼产品经理
2013 - 2018
FlavorPantry
- 研究ed the market for food-related products and services designed to leverage the American public's growing interest in new flavors and how to use them in everyday cooking.
- Built eCommerce websites to test various product offerings using cutting-edge CMSs 就像 Goodsie and Strikingly. Created and tested various MVP product offerings 就像 DIY Vanilla Extract kits on marketing platforms 就像 Etsy and OpenSky.
- Evaluated and implemented payment platforms 就像 Celery, which was primarily designed as a pre-order platform for post-Kickstarter projects that have now been acquired by Indiegogo, 和条纹, 在他们出名之前.
- Built a blog and created several ebooks to use as lead magnets. Evaluated viral contest platforms as potential list-building tools. Also acquired the related domains and as many social media handles as possible.
- Successfully registered a wordmark trademark in multiple classes.
- 为家庭厨师创建并主持聚会, 食品企业家, and cottage food producers where entrepreneurs 就像 Sara Stroud, 卡尼塔斯小吃小屋的联合创始人, 说话.
- Designed and wireframed a custom website based on the engaging and high converting website of an artisan coffee roaster that was later acquired by Blue Bottle Coffee.
- Developed a three-year business plan spreadsheet with recurring revenue and costs including mapping out specific hires based on the public hiring pattern—including job descriptions—of a venture-backed company in a similar space.
- Leveraged ClickBank to curate and promote top digital cooking products to FlavorPantry newsletter subscribers.
特别项目总监
1995 - 2010
数据跟踪信息服务
- Created the Data Trace starter service and managed data acquisition operations working closely with the regional 销售 managers to acquire, 擦洗, 指数, 并加载超过3的服务.5 million starter records (title insurance policies).
- Conceived a new record type that allowed Data Trace to acquire multiple large customers resulting in excess of $1 million of additional ARR. Managed the keying of ten years' worth of additional real estate data in seven Southern California counties.
- Managed the introduction of the first API allowing customers to directly access the databases and build automated searching tools using business rules engines, 包括制定价格和合同.
- Created Property Plus, a less costly, limited feature version of a previously retired application. I added critical new features that allowed it to fill a gap in our product mix and quickly grow to monthly billings in excess of $100,000.
- Closed $30 million in new and renewal business for a real estate SaaS service with a lifetime value of those contracts exceeding $150 million.
- 拥有P&L代表收入和客户支持预算. 年收入从500万美元增长到超过700万美元.5 million in additional revenue over a five-year period.
项目历史
房地产创业公司
Led the product design of a real estate application intended to help investors identify untapped opportunities.
I served as a product manager and strategic advisor for a stealth Prop Tech real estate startup.
In addition to a deep analysis of the competitive marketplace, I created a complete set of wireframes for the application, including helping develop the UI for the founder's unique and non-obvious solutions to property search problems mapped to proprietary data sets.
我也在数据采集方面工作, including interfacing with commercial and government data providers and performing provider contract reviews.
The data acquisition tasks included mapping the data to the UI/wireframes and developing guidelines for the development team to use when applying updates.
最后, I served as a strategic adviser regarding pricing, 销售, 筹款, and business development opportunities using my extensive experience in real estate data/property tech, SaaS的销售, 账户管理, 客户支持, 数字营销, 精益创业原则.
In addition to a deep analysis of the competitive marketplace, I created a complete set of wireframes for the application, including helping develop the UI for the founder's unique and non-obvious solutions to property search problems mapped to proprietary data sets.
我也在数据采集方面工作, including interfacing with commercial and government data providers and performing provider contract reviews.
The data acquisition tasks included mapping the data to the UI/wireframes and developing guidelines for the development team to use when applying updates.
最后, I served as a strategic adviser regarding pricing, 销售, 筹款, and business development opportunities using my extensive experience in real estate data/property tech, SaaS的销售, 账户管理, 客户支持, 数字营销, 精益创业原则.
抵押经纪人B2C领先一代
Generated quality leads for a mortgage broker 使用Facebook广告 and a multi-step qualification funnel.
Using Facebook ads and a multi-step branching lead qualification funnel, I generated quality leads for a mortgage broker. Leads were automatically segregated into refi and purchase and then qualified by self-reported credit scores.
进入市场和功能优先级
Served as the product marketing manager and developed a feature prioritization matrix to evaluate the competitive positioning of the anticipated new product compared to existing offerings.
I used the feature matrix to make suggested changes to the product roadmap to bring the product to market several months sooner than initially planned and prioritize those features that mattered most to the users in this new market. This project was done for a martech company in the email space, launching a new product.
IT SaaS潜在客户生成
Solved a lead generation challenge faced by a B2B SaaS.
Working for a venture-backed B2B Enterprise IT SaaS company in the cybersecurity space, I took their paid search results from 2 leads in September to over 50 per month in November and December, providing their lead-starved 销售 team with much-needed opportunities.
I built the landing pages and AdWords campaigns and generated over 300 leads through February for a new free trial offering launched in January.
I built the landing pages and AdWords campaigns and generated over 300 leads through February for a new free trial offering launched in January.
教育
1978 - 1982
美术学士学位
San Diego State University - San Diego, California
有效的合作
如何使用Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
分享你的需求
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
选择你的才能
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
开始你的无风险人才试验
Work with your chosen talent on a trial basis for up to two weeks. 只有当你决定雇佣他们时才付钱.
对顶尖人才的需求很大.
开始招聘