里奇曾, 产品经理 in 旧金山,加州,美国
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里奇曾

验证专家  in 产品管理

产品经理

位置
旧金山,加州,美国
至今成员总数
2019年5月27日

里奇 has seven years of experience leading cross-functional teams to bring both software and hardware products to market. He is an experienced startup founder and product leader in the consumer electronics, 物联网, 企业SaaS行业. 以他的软件工程背景, 里奇 specializes in collaborating with software teams to 设计 robust, scalable systems that serve the needs of today while planning ahead for tomorrow.

项目的亮点

Wearhaus Arc耳机
Crowdfunded on Kickstarter and delivered to customers in under six months with a 发展 budget under $500,000.
Wearhaus音乐播放器
Drove the business 发展 with Spotify and Apple Music, and led the software team to integrate both into our mobile app.

专业知识

工作经验

首席产品经理

2019年至今
UpMetrics
  • Collaborated with the engineering team to 设计 a scalable architecture on top of AWS to support processing and visualizing large volumes of client data from various sources.
  • Drove product from a pre-revenue prototype to $1 million ARR in six months post-launch.
  • Led recruiting efforts for software engineers and 设计ers to double the team size.
  • Integrated usage analytics software (Mixpanel) to empower the team to make data-driven product decisions.
  • Implemented and led an agile 发展 process in Jira for a remote team of developers and 设计ers.
  • 进行市场分析, 竞争对手的评价, and user research to identify unique solutions to serve to win over large clients.
  • Developed wireframes and worked with 设计ers on hi-fidelity mock-ups to maximize usability and speed to market.
  • Collaborated with outreach and client success teams to support live demos to potential clients.

首席执行官兼产品主管

2013年至今
Wearhaus
  • Designed Bluetooth headphones and earbuds with wireless audio sharing technology and music streaming enabled mobile app to share playlists with friends.
  • 提出了4美元.5 million in Seed and ​Series A​ venture funding to execute on vision to bring “social listening” to all audio devices.
  • 引导构思, 发展, and release of two highly reviewed app-enabled hardware products under a tightly constrained $2 million budget.
  • Drove go-to-market strategy with brand positioning, 数字广告, 零售项目, 媒体简报. Generated positive reception from global press like ​Today​, CNET, Buzzfeed, 瘾科技, Techcrunch, 开箱治疗.
  • Recruited and managed a cross-functional team of 14 including engineering, 设计, and marketing across the Bay Area and Shenzhen offices with OKRs and agile processes.
  • Defined top-level KPIs such as “time spent sharing” and “bundle sales”. Tripled metrics using growth strategies like user segmentation, A/B testing, and funnel optimization.
  • Guided the company through a business model pivot to exit hardware and focus on our software-based Bluetooth audio sharing platform. Secured technology ​licensing deals with audio brands in 2019 that turned the business cashflow positive.
  • Developed Android app with low-level Bluetooth SPP communication (headphone controls and 固件 updates) and Spotify API integration.
  • Architected robust song-suggestion system combining multi-platform mobile, 后端, 固件, 音乐流媒体技术.

Wearhaus Arc耳机

Crowdfunded on Kickstarter and delivered to customers in under six months with a 发展 budget under $500,000.

- Spearheaded the end-to-end product 发展 process of app-connected Bluetooth headphones from concept to preorder to release within a year.
- Conducted initial customer research by surveying 2000, and interviewing 100 potential users in our target market (millennial music lovers).
- Prototyped industrial 设计 with 3D printing and surface finishing methods. Worked with industrial 设计ers to iterate on the 设计 through user interviews and feedback.
- Drove creative direction for launch video on Kickstarter which went on to raise $250,在backer的预购中.
- Led a team of software engineers to prototype and launch iOS and Android apps to control various headphone features.
- Oversaw the DFM and supply chain process in collaboration with the contract manufacturer.

Wearhaus音乐播放器

Drove the business 发展 with Spotify and Apple Music, and led the software team to integrate both into our mobile app.

Conducted business 发展 pitches to Spotify and Apple Music about integrating with our audio sharing headphone platform. 一旦获得使用其api的批准, I managed our mobile 发展 team to integrate the streaming services into the Wearhaus app.

The key benefits we created for the user were the ability to view the music playlists, listen to them with friends using Wearhaus audio products, and collaboratively create music queues for the group.

The end result was a Sonos-like experience developed in under three months.
2011 - 2013

Bachelor's Degree in Electrical Engineering & 计算机科学

加州大学伯克利分校-伯克利,加州

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